For Buyers- I sit down with my buyer(s) and let them know what the process is of buying a house. From the right mortgage lender , to finding a house, to the process of going through escrow. As one might expect there is a lot involved in buying a house. I am amazed how realtors do not break it down for their clients. Not all mortgage lenders can get the same deal with the banks. It is always good to shop lenders. Finding the right house is not an easy task. I like my buyers to write a must have list and a would like to have list in the house they are looking for. Some buyers really want a certain neighborhood and there might not be much inventory in that neighborhood. I will write letters to the neighborhood to see if someone would like to sell to create new inventory. How you write a purchase agreement could be the difference in getting or not getting a house. I like to share my knowledge with my buyers so they can make the best informed decision possible.
For Sellers- Too many agents put a sign up and process the house in the multiple listing service and pray for a buyer. You might get lucky and get one but with the right marketing program you will get more money for your property. Also contacting other top agents in the neighborhood is very important. There are so many generations of buyers a great agent will know how to get in front of each one. Certain homes should have international marketing. The correct pricing of a property in todays market is critical to maximize top dollar. Knowing the purchase agreement is extremely important as it is changing constantly. If you have multiple offers and one offer is a lot higher than the other should you automatically take that offer? You need to delve into that offer. The highest price is not always the best. I give my sellers the knowledge to get them the best price possible and to get them where they want to go as painless as possible.
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